Proposed Research.
What makes a “conscious consumer” conscious? Why do some consumers make consumer choices consistent with their values while others do not?
Implications of the study:
This research will create a new understanding for the advancement of ethical consumerism and provide insights for those invested in growing a “green economy.” The new “green economy” relies heavily on “conscious consumers” making new consumer choices consistent with their values. I also hope to provide insights for the advancement of social justice -- helping social justice movements better frame their messages, attract support, and allign others with their cause.
Volunteers needed:
I
am interviewing up to 200 people who make consumer choices based on ethical reasoning – for human rights reasons, environmental reasons, and/or because they care about animals. (note: volunteers are no longer needed at this time)
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Proposed Research (this was in grad school and became an unfinished project when I graduated early)
UPDATE: I am not currently seeking further research participants. If you have questions or are still interested in my research, feel free to contact me. You may read a draft proposal of the study along with research questions here.
